This Website is owned and operated by Sunderland Association Football Club Limited
We are registered on the public register of data controllers maintained by the Information
Commissioner. We are committed to protecting your privacy. We take our responsibilities
to secure your personal information very seriously. Under the Data Protection Act
1998 ("DPA"), we follow strict security procedures in the storage and disclosure
of information which you give to us.
located at www.safc.com. In using the SAFC website, you consent to the collection
and use of your personal information by SAFC in the ways set out in the Privacy
If you visit a Website operated by a third party through a link included on this
website, your information may be used differently by the operator of the linked
website and a third party website may have different privacy and security policies.
We do not have any control over any websites other than www.safc.com and take no
responsibility for information given to any website other than
When using this website you may encounter areas such as games, competitions, chat
forums, shopping or video services where you may be asked to enter information about
you. Such information will only be used for the purposes stated in this Privacy
By entering information about you, you accept that we may retain your information
and that it may be held by us or any third party company which processes it on our
You can contact us by clicking here. Alternatively, you can write to us at
Stadium of Light, Sunderland, Tyne & Wear SR5 1SU, England. Telephone
number 0871 911 1200.
The information you provide to us when using this Website will be processed for
the following reasons:-
• to handle orders, deliver products and/ or services;
• to process payments;
• to communicate with you about orders, products, services and promotional offers;
• to update our records;
• to administer and maintain your user account with us;
• to process any request for advice or information supplied by us;
• to notify you of our bulletins, information packs and services;
• to customise this Website according to your interests;
• to perform statistical analyses and assessments of the use of this Website;
• to research our database;
• to analyse our customer base;
• to inform third party advertisers of the results of the statistical analyses of
the use of their adverts on this Website (aggregated data only);
• to comply with our statutory and regulatory obligations; [and]
• to enable third parties to carry out technical, logistical or other functions
on our behalf.
The type of information we will collect about you includes:-
• your first name and your surname and your address;
• your telephone number (in case we need to contact you urgently) and your email
• your credit card details if you subscribe to one of our online services;
• your occupation;
• your interests;
• the information included in any online services to which you subscribe;
• details about the services you specifically request;
• information you complete by way of our surveys;
• your age and date of birth;
We do not keep your personal information any longer than is necessary.
By joining the SAFC email update service, and/ or as a supporter, customer, subscriber
or competition entrant, we will occasionally email you with our latest news and
information about our products, services, special offers, promotions and any other
advertising or marketing materials which we think may be of interest to you.
For example, we will often give advance notice of our fantastic sales offers so
that you can pick up a bargain. You will be asked when registering on the website
to indicate if you do not want to be contacted by us in this way. You will need
to provide us with your name and email address if you wish to subscribe to this
service. You can unsubscribe from the email service at any time by clicking here. You
can change your profile details by clicking here.
If you subscribe to our mailing lists, you may be asked to specify the areas in
which you are interested so that we can tailor the information which is sent to
you to cover the subjects, topics and merchandise in which you might be interested.
If at any time you wish to receive information about any other product areas which
you currently do not receive, or you wish to stop receiving some or all of the information
that we currently send, you may amend or remove your preferences by clicking on
"Sign in" at the top of any page.
We would also like to pass your details to third parties and organisations approved
by us and with whom we have commercial links so that they may contact you to inform
you about their products and/ or services and promotions which may be of interest
to you. We will only disclose your data to third parties if you consent to us doing
so. You will be asked when registering on the website to indicate if you allow us
to pass your details to any third parties.
You may refuse, at any time, any mailing or other marketing communication from us
or require us, at any time, to cease to process your data for any particular purpose(s)
and unsubscribe by writing to us at the above address or emailing us at email@example.com.
Likewise, you may notify us of any updates, amendments and corrections to previously
collected User information by emailing
When you enter a SAFC competition or take up a promotional offer, we may ask you
for your name, address, and email address, so that we can administer the contest
and notify winners.
We will never collect sensitive information about you without your explicit consent.
Any information that we collect about you is stored electronically on our database.
It may also be printed and stored in our filing system.
We will keep your personal information confidential except to the extent that we
are compelled to disclose it by law (for example where fraud or other crime is involved)
or to comply with an instruction of a regulatory body of a competent jurisdiction.
From time to time we may be called upon to demonstrate our maintenance of certain
professional standards as set by appropriate authorities and/or to satisfy our auditors
and/or to comply with regulations in relation to money laundering or other statutory
If you do not consent to our production of your details for this purpose only as
an exception to our duty of confidentiality, you can let us know by emailing firstname.lastname@example.org.
If you believe that the information we hold about you is inaccurate you may notify
us of any amendments or corrections by writing to us at the above address or by
sending us an e-mail at
We are confident in our security. However, due to the nature of the Internet, we
cannot guarantee the protection of your personal information and we cannot be responsible
for any outcomes resulting from a breach of security when the website is used.
Security is very important to us. Secure Socket Layer ("SSL") encryption technology
is used by us for protection of information in transit for any sensitive transactions
such as payments. Additional security procedures are in place to protect the confidentiality,
integrity and availability of your user information.
As required by the Data Protection Act 1998, we follow strict security proceedings
in the storage and disclosure of information which you have given to us to prevent
We have appointed an agent to collect credit card payments from you on our behalf.
All credit card transactions conducted from this website are carried out over a
secure link for your security.
By transmitting your credit card details, you agree to our agent using your details
for the purposes of:-
a. authorising your credit card;
b. debiting your credit card account for such of our goods you buy and/ or services
you use; and
c. advising us that payment has been made.
By registering to participate in one of our information rooms or forums you consent
to the wider dissemination of the information you provide to the other participants
in that information room or forum to achieve your joint objectives.
We reserve the right to appoint an Internet service provider to host our Website
on our behalf which may be situated outside the European Economic Area. By agreeing
to our terms and conditions of use of our Website you consent to any transfer of
your personal information outside the European Economic Area. This may be necessary
for us to achieve the purposes set out above.
You should be aware that countries outside the European Union may have a lower standard
of protection for personal information than that required by the Data Protection
Act 1998. If it is necessary to transfer your data to an organisation based outside
the European Union we will make every effort to ensure that your personal data is
processed in accordance with the Data Protection Act 1998, as implementing the EU
Directive on the protection of personal data, and any other Act or Acts replacing
or modifying such Act for the time being in force, through the implementation of
an agreement ensuring adequate protection of your personal data.
When visiting our website, we would like to use "cookies" and other tracking technologies
which record information and data automatically.
"Cookies" are small text files stored on your "browser" on your computer's hard
drive, which collect basic information, but not personally identifying information,
that a website can use to recognize repeat site visits. Cookies send information
stored on them back to our webserver when you access our website.
Cookies enable SAFC to provide features such as remembering your address, so that
you do not have to re-enter it each time you use the website. Cookies do not attach
to your system or damage your files.
Cookies can be deleted from your hard drive if you wish. Most web browsers automatically
accept cookies. You can usually change your browser so that it will not accept cookies.
If you do this, you will still be able to browse around the site and use most of
the features on the website but the functions that allow you to add items to your
trolley, set up a new account or access an existing account will not be available.
Alternatively, you can adjust your browser to tell you when a website tries to put
a cookie on your computer. How you adjust your browser to stop it accepting cookies
or to notify you of them, will depend on the type of internet browser programme
which your computer uses.
If your computer uses Microsoft Internet Explorer or Netscape Navigator, you will
need to follow these instructions at this link www.allaboutcookies.org (SAFC is
not responsible for the content of external websites. This link will open a new
Go to the heading "Manage Cookies". Click onto the option you prefer, either stopping
cookies being installed or notifying you of them. From the list provided, click
onto the programme which your computer uses. If this is not shown on the list, click
on the "help" heading on the bar at the top of this page, search for information
on "cookies" - an explanation of how to delete cookies will appear, then follow
If we cannot use such technology it is possible that certain functionality or 'personalised'
services of this site might be affected and you might not be able to access certain
Webpages. This information does not identify you personally.
We automatically collect and store only the following information about your visit:-
• the internet domain and IP address from where you access our Website;
• the type of browser software and operating system used to access our Website;
• the date and time you access our Website;
• the pages you enter, visit and exit our Website from; and
• if you linked to our Website from another Website, the address of that Website.
We use this information to help us identify click stream patterns, to compile aggregate
data in order to observe behaviour and to improve our Website, to leam about the
number of visitors to our Website, the types of technology our visitors use, to
target the advertising and to assess the general effectiveness of such advertising.
We only use this information to ensure that our Webpages stay compatible with a
selection of browsers and systems and thereby ensure that the pages appeal to a
Currently our Webpages are optimised for the following Internet browsers: Internet
Explorer 5.0 +, Netscape 6.0 +, Firefox, Safari, Netscape and Firefox on MACs.
or email address.
Third party advertising cookies
Some of the advertisements you see on this site are generated by third parties.
Some of these third parties generate their own "anonymous cookies", for the same
reasons we do: to track how many unique users have seen a particular ad, and how
many times they have seen it.
These third party cookies cannot be used to identify an individual user, but only
for statistical purposes, for example, in providing you with advertisements that
are more relevant to your interests. Additionally, the companies that generate these
cookies have their own, very strict, privacy policies but we don't have access to
these cookies; other than allowing them to be served, we have no role to play in
these cookies at all (although we may use statistical information arising from these
third party cookies and provided to us by third parties, to improve the targeting
of advertisements to users).
In using this website, and by submitting your information, you consent to the collection,
storage and use of your personal information by us as set out in this Policy.
If you do not agree, please leave this website now.
Should you wish to obtain a copy of the personal data that we hold on you, please
send an e-mail to the following address: email@example.com.
As soon as we are satisfied as to your identity, we will send to you, within 40
days, a copy of all the data that we hold concerning you.
by email at
firstname.lastname@example.org. When we receive the complaint, we will review it and
We will contact you within 40 days of receiving your complaint to inform you of
the results of your complaint.
so that you are always aware of what information we collect, how we use it and in
what circumstances we disclose it.